Sales Letter Openings - 3 Classic Examples

After your headline and PS, the next most important part of your sales letter is your opening sentence.

Opening sentences make or break a lot of sales letters. If you have a good headline, sometimes you can slide with a weaker opening, but who wants that?

When you write a sales letter opening, what is your main goal?

Most people say "To make sales". That may be true...but your main goal should first be:

Get the person to read the letter.

You can't sell to someone who doesn't know your offer. To engage the reader you have to start your opening sentence with something that catches the reader's eye and forces them to keep reading.

Not sure what to say? Well, you're in luck. Here are 3 Classic Openings you can use to get started.

1) Damaging Admission

Ok, I admit it. If you're looking for a big whig attorney, I'm not for you. If you've got lots money to spend on your attorney, then maybe you can find someone else. But if you need an affordable attorney with a proven track record, then I just might be what you're looking for.

This damaging admission opens the letter up with you admitting one of your apparent faults or weaknesses (we all have them.) From that point, you then turn it around and show how it is actually a great strength.

Spend time thinking about it, you'll come up with great reasons. No one said it was gonna be EASY!

2) The Question

What if I told you opening your first sentence with a question could help you double your sales and triple your opt-in rate?

That was an example of using a question to open a sentence. This is a highly recommend tool because it instantly gets the reader involved in reading. It's like you trust yourself so much you just jump in and start talking to the reader, one on one.

Now the reader wants to keep reading because you asked him a question. He wants to answer th question, now you've got to SHOW him the answers (your offer).

3) If/Then Statements

Here is a classic if/then statment.

If you'll give me just 7 minutes of your time, I can promise you it will be the smartest 7 minutes you've ever spent.

That was just a quick example. You don't have to actually use the word "then", unless you want to. Then is implied by the comma.

This works great when you want to give the reader a promise or guarantee. They love if/then statments.

There you have it! Great ways to get started for sure, huh?

Now, get out there and write a sales letter.

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How To Write Sales Letters